Wednesday, May 23, 2012

Strike Up The Brand: How to Design for Branding

May 22, 2010 by tuxa  
Filed under Branding


Google TechTalks May 24, 2006 Jared Spool Founding Principal, User Interface Engineering Jared M. Spool is founder of User Interface Engineering, the largest usability research organization of it’s kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers. ABSTRACT What’s the most effective way to strengthen a brand on the internet? Recent research shows that it isn’t using traditional branding techniques. In fact, those tried-and-true methods can…

Comments

8 Responses to “Strike Up The Brand: How to Design for Branding”
  1. anyicitag says:

    youtube sucks with this new layout

  2. obocar1 says:

    Thank you for the video. It broadens my knowledge base.

  3. we900 says:

    google owns youtube.the can do whatever hell they want

  4. macabru says:

    Thank you, google for this information, i find it very useful.

  5. macabru says:

    r-tard

  6. skater251993 says:

    holy shit! how’d you get it to be 47:00?

  7. thisisapreviewvideo says:

    thanks google!

  8. jassenpopp says:

    The clip is very informative. Thank you

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