How Do Some Luxury Brands Explain Their Dna to Consumers?
Consumers are getting more and more educated and can gather information or interact with a brand from many different angles. One common feature within luxury industry is the importance of their history and values (which is summarized in the buzz word DNA) as a legitimacy driver and a point of differentiation.As a consequence, their ability [...]
BTCC Alain Menu 1998 Brands Hatch Renault Laguna
Image taken on 2006-07-17 13:05:55 by tonylanciabeta.
Bharatbook.com Marketing Mid-tier Pharmaceutical Brands: Winning Resources for Near-blockbusters
Marketing Mid-Tier Pharmaceutical Brands: Winning Resources for Near-Blockbusters (PH84) :
The mid-level brands profiled in this study all fall short of reaching the $1 billion benchmark set by blockbuster drugs. However, global brand teams in charge of these drugs often reach their peak annual sales by investing far less money than their blockbuster counterparts. In many [...]
DTM Audi A4 Timo Scheider Brands Hatch July 2006 Audi Sport Team Rosberg Audi A4 IMG_5045
Image taken on 2006-07-02 07:37:15 by tonylanciabeta.
Everybody Talks About The Demise Of Advertising Agencies. But Are We Seeing The Demise Of Brands?
Advertising agencies, especially the big holding companies, are buying up every type of communication companies just to stay in the game. And the name of the game is betting on the future. But it can be a dangerous game.
If you happen to know the way in which it is going, you can safely place [...]
Top 20 tennis players:which racquet brands are most popular:Infographic
Image taken on 2010-03-23 21:08:47 by sacks08.
DTM Brands Hatch Koni Girls Lotus On track LOTUS 211 IMG_0899
Image taken on 2007-06-09 11:58:56 by tonylanciabeta.
The brand’s social penetration
Image taken on 2008-01-09 21:46:00 by activeside.
BTCC Rickard Rydell 1996 Brands Hatch Volvo 850
Image taken on 2006-07-17 13:06:33 by tonylanciabeta.
Chinese Luxury Brands on the Move
China’s growing affluent consumer segment has been attracting worldwide luxury brands for a long time. Gucci, LV, Zegna, and many other top brands tapped into the Chinese market in the early nineties, long before it started generating revenues1. And quite rightly so, as more than 300,000 Chinese now have a net worth of more than [...]