Google Buzz: How It Will Change Your Social Media Marketing Strategies

Only minutes after Google released its answer to Twitter and Facebook, Google Buzz, there has been lots of talk about how Buzz will change social media marketing strategies. Has it? So far, even social media marketers and interactive marketing professionals including Mashable and Forrester’s Augie Ray has published their take on Google’s potential Twitter or [...]

B-to-B Marketing Fundamentals Don’t Change (Short)

While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing do not. In this excerpted video from a live staging of the classic McGraw-Hill “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers [...]