Firstly the reason it is better to sell your used electronics online is for two main factors – the convenience to yourself, being able to sell from the comfort of your armchair, at no expense to yourself meaning you benefit more from the price you receive when you sell your old electronics. And secondly, you will find many stores have overhead costs and running costs that are not shared by websites, there for more often than not you will receive a lower price from these stores as they need to gain a greater profit, and it also eliminates the cost of you reaching these stores whether it be a bus journey or a trip in the car with fuel and parking costs – overall this makes selling old electronics online the preferred option by many.

So with the idea of selling our old electronics online the objective now comes back to find an established and dedicated site to sell the old electronics to, to ensure we receive the best service and the greatest price available. Many sites will allow you to trade various electronics with them; however I favor sites that are dedicated to a specific device, or gadget to ensure you receive a specialist service for the old electronics you intend to sell. You may be thinking this is a hard site to come by, but I will guide you now towards the ‘CashFor’ family who have been trading online since 2002, allowing businesses and individuals to sell their old electronics for great prices – and they pay for all shipping and handling fees leaving you with 100% profit when you sell your old electronics with them.

The next step is for you to take a visit to www.cash4laptops.com and www.cashforsmartphones.com to get an idea of the service they offer, and remember they have a whole host of sites dedicated to each electronic, but these will give you a start and peace of mind that you are selling your old electronics to a specialized, dedicated site. So to summarize, make sure you receive the best available when you sell your old electronics, sell them online and with the ‘CashFor’ family – the online specialist slowing you to sell your old electronics for great benefits.

The Science of Selling

The same way DNA consists of the building blocks of life, The DNA Selling Method consists of the building blocks of effective selling. Similar in concept to DNA, The DNA Selling Method is a selling language—a code of questions. It is a process of discovery—a questioning framework whose form is its function.

Like most sales professionals, I learned early in my career that selling was more of a science than an art. I learned that asking the right questions was more important than looking for the right answers; however, knowing the importance of asking the right questions was not enough. My questions seemed random and, at times, even uncomfortable. Asking questions “off the top of my head” was sporadic and ineffective. This unorganized approach quite often left me tongue-tied and unable to communicate effectively. I needed a system—a questioning methodology. I needed a process that was easy to understand, easy to remember, and easy to replicate from one sale to the next. I decided to write down a series of questions that I deemed important to making sales. I then organized the questions into categories. For example, I separated qualification questions from questions that identified client needs. I differentiated need related questions from solution related questions. The result was The DNA Selling Method—a questioning methodology that leads buyers through the sales cycle.

The DNA Selling Method is based on the premise that correct principles of selling have not changed. They have remained unaltered for thousands of years. If we were to view an ancient Persian craftsman selling goods or services to a Greek merchant, his selling skills would be similar, if not exact, to the skills and tactics of a salesperson today. Selling practices may have changed. But correct principles of selling have not.

Like a compass or atomic clock—sellers need to adjust their selling behaviors to reflect accurate and effective selling principles. And the most fundamental—and most universally recognized principle of successful selling—is asking effective questions. The point is that salespeople do not need to invent new selling principles. They simply need to discover them. And that is what The DNA Selling Method does. It helps sales professionals recognize and implement ancient, validated, intelligent selling principles.

The DNA Selling Method is a question-based approach to selling that follows a rational probing sequence and provides sellers with a systematic approach to qualifying accounts and closing sales. Like the four bases of DNA, The DNA Selling Method consists of four probing categories that guide buyers and sellers through the purchasing process:

1. Discovery-Qualification Questions: Questions that discover a buyer’s existing circumstance, account facts, qualification factors, and purchasing capabilities.

2. Need-Problem Questions: Questions that identify a buyer’s needs, problems, and primary buying motives.

3. Ascertain-Pain Questions: Questions that ascertain the negative consequences of unfulfilled needs and/or unresolved problems, i.e., the pain.

4. Solution-Benefit Questions: Questions that focus on the benefits of implementing the proposed solution.

Asking good questions is the cornerstone of any good sales strategy and is a skill that separates elite sales professionals from average sales representatives. Questions divulge information, uncover problems to solve, and equip sellers with information that can be used to deliver account-specific presentations that address the exact needs of buyers.

Think about what separates a good doctor from a bad doctor. Good doctors do not initially worry about getting the right answers. They concentrate on asking the right questions. They make intelligent inquiries, take notes, make observations, and listen. They initially gather information—they don’t provide it. Likewise, great sellers do not initially focus on providing information. They focus on acquiring it. Look at the most brilliant thinkers, innovators, and explorers of our time. They emphasized questions more than answers, a characteristic of highly intelligent individuals. Note the root of the word question is “quest”—the act of seeking or pursuing something, a search beyond that which is already known.

The DNA Selling Method is a logical questioning methodology that helps sales people on their “quest” for information. It is a selling approach that guides sellers through the sales cycle. By asking discovery questions, sellers acquire the information needed to make informed proposals. By asking qualifying questions, sellers spend time and attention on buyers with the greatest purchasing potential. By asking need-problem questions, sellers unearth primary buying motives. By asking ascertain-pain questions, sellers identify the negative consequence of not filling a need or solving a problem. And by asking solution-benefit questions, sellers get buyers to articulate the benefits of the proposed solution.

Self-interest is the catalyst that moves people to act. By asking DNAS questions sales people focus on the interests of the buyer. They ask questions that are customer centric instead of product centric. Common sense? Of course. Common practice? Unfortunately, it’s not.

Because questioning is such a fundamental part of successful selling, it’s important to use an effective questioning methodology—a strategy. By using The DNA Selling Method, sellers add structure, repeatability, and predictability to the questioning, presenting, and selling process. By implementing the DNA Selling Methodology sales people utilize a proven sales methodology that reflects validated selling principles