Brand Development – You Should Improve Your Branding

It might be almost blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there are times when change is needed. Reformulating and re-designing, or even overhauling an old brand can be a wise decision. If sales are flat and show no sign of growth, you’d better [...]

Why You Should Monitor Online Buzz About Your Company or Product?

Marketers and advertisers are always looking forward to create some buzz in the niche market. Companies are spending millions of Dollars to create a brand name in their niche.  But sometimes old stories come back to surface and may put havoc pressure on the present status of the company.
As the web is growing everyday [...]

What Is An Employer Brand And Why Should You Care?

There is an increasing body of evidence that makes the case for solid employer brand management. From an organisation’s point of view, an employer brand encapsulates the key qualities current and prospective employees associate with you as an employer. These qualities can be economic (remuneration), functional (training and skills) or psychological (such as a sense [...]

Should I Sell my Home to a Professional Home Buyer? -We Buy Houses Fast in Charleston South Carolina

Due to the current down market, more and more people are looking for alternate, non-traditional ways to sell their home. The days of sticking a FSBO (For Sale By Owner) sign in the yard or simply listing it with the realtor that your friend at work used, just isn’t having much effect these days. Depending [...]

What percentage of my marketing budget should I allocate for online marketing?

I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?